Webinar: Lean In Seattle Chapter

Amplifying Voices Using Social Media

Published on June 06, 2020

Webinar Notes & Key Points

Using our voice to make a difference is critical in the world we live in today. So, how can we find our authentic voice and lead the way on social media? How do I engage and bring value to my community? How can I overcome the fear of making a mistake or running out of ideas to share?

Here are KEY POINTS for you to consider as you continue to create, refine and amplify your voice and other voices on social media.

Where to Start if you want to Amplify your Voice

Start by identifying the topic you love to talk about ALL the time.
This leads to being consistent in producing content. Consistency creates CONTEXT.
Context is the tone and the space that signals how you will engage with others and how others can engage with you.

How to Build a Community

Find a community that is as passionate as you about the topic at hand.
Listen to their needs and support the members of your community.
In doing so consistently, you'll connect the dots uniquely and address the issues in a new and refreshing way. This helps build your voice which eventually a community can choose to rally around.

How to Find your Voice

Conversationalists: Create space for conversations with experts and lead the audience to learn and grow with you.
Curators: Use their expertise on the topic to select valuable content and guide the community to cut through the noise.
Creators: Use their expertise to share consistently their unique POV and invite the audience to newly examine the topic at hand.

Have questions on how to find your unique social media voice? Send me an email and we can explore the options together.

How do we define Voice?

Start by listening. This will help identify all the ways you can be a valuable member of the community.
Speak to add value. Repeating this process will help you evolve your voice from conversationalist to curator to creator.

How to Create Unlimited Amounts of Content

Use the Remix Strategy to increase the volume and creativity of ideas. The Remix Strategy is:

Identify the needs of your customers
Take stock of what you and your business does well
Find the overlapping values and create content that highlights those overlapping values

Have questions about the Remix Strategy? Send me an email and I'll be happy to help.

How to Apologize the Right Way

Mistakes humanize us in a sea of airbrushed and photoshopped perfection. Apologize when you make a mistake and do it timely and openly.

Here are the three components of a good apology:

Acknowledge the situation
Thank the audience for feedback
Outline a clear action plan

How to Succeed on Social Media

Stop asking: What's in it for me?

Start asking: What's in it for my community and how I can help?

How to Stand out among all the Noise

In a sea of infinite information online, we may feel overwhelmed and doubt if our voice can even make a difference.

Here's how you can differentiate voice from noise. A voice is responsible, accountable and has the integrity to stand for a commitment. Be a voice, not just noise.

Have questions about the Amplifying Voices Using Social Media? Send me an email and I'd be happy to help.

If you're a business owner and looking for marketing inspiration, check out our Marketing during during Disruptive Times webinar.